1. What is Price Elasticity of Supply?
Price elasticity of supply (PES) is a crucial concept that measures how responsive the quantity supplied of a product is to a change in its price. In simple terms, it tells us how much or how little suppliers will increase their output when the market price goes up. If a small price rise causes suppliers to massively increase production, we say supply is 'elastic'. If a large price rise only leads to a tiny increase in production, supply is 'inelastic'. Understanding PES is vital for businesses when making production plans and for governments when considering the impact of taxes or subsidies.
PES = Percentage change in quantity supplied / Percentage change in price
PES = %ΔQS / %ΔP
Key term
Examiner insight
Worked example 13 marks
A phone manufacturer observes that when the price of their new model increases by 10%, they increase the number of units they supply to retailers by 15%. Without performing a calculation, state whether the supply for this phone is price elastic or price inelastic. Explain your reasoning.
- 1
Step 1: Compare the percentage change in quantity supplied with the percentage change in price.
- 2
Step 2: The percentage increase in quantity supplied (15%) is greater than the percentage increase in price (10%).
- 3
Step 3: When the quantity supplied is more responsive than the price change, supply is considered price elastic.
- 4
Conclusion: The supply for this phone is price elastic because the percentage change in quantity supplied is larger than the percentage change in price.
Recap
- PES measures the responsiveness of quantity supplied to a change in price.
- A high PES value means supply is very responsive to price changes (elastic).
- A low PES value means supply is not very responsive to price changes (inelastic).
- The formula for PES is the percentage change in quantity supplied divided by the percentage change in price.
- Firms and governments use PES to predict how supply will react to market changes.
Quick check
- What does it mean if a good has 'elastic' supply?1 mark
- State the formula for PES.1 mark