1. Profitability Ratios: Gross and Profit Margins
Profitability ratios measure a business's ability to generate profit from its sales. The Gross Profit Margin shows the profit made from the basic trading activity of buying and selling goods. It reveals how much profit is made on every £1 of revenue before deducting overheads. The Profit Margin (or Net Profit Margin) is a more comprehensive measure, showing the final profit after all expenses, including operating costs, have been deducted. A large difference between the two margins indicates high overhead expenses.
Gross Profit Margin (%) = (Gross Profit / Revenue) x 100
Profit Margin (%) = (Profit for the Year / Revenue) x 100
Key term
Examiner insight
Common pitfall
Worked example 14 marks
The following data is from the Income Statement of ABC Ltd for the year ended 31 December 2023: Revenue: $200,000 Cost of Sales: $120,000 Expenses: $50,000 Calculate the Gross Profit Margin and the Profit Margin.
- 1
- Calculate Gross Profit: Revenue - Cost of Sales = $200,000 - $120,000 = $80,000.
- 2
- Calculate Gross Profit Margin: (Gross Profit / Revenue) x 100 = ($80,000 / $200,000) x 100 = 40%.
- 3
- Calculate Profit for the Year: Gross Profit - Expenses = $80,000 - $50,000 = $30,000.
- 4
- Calculate Profit Margin: (Profit for the Year / Revenue) x 100 = ($30,000 / $200,000) x 100 = 15%.
Recap
- Gross profit margin measures trading profitability.
- Profit margin measures overall profitability after all expenses.
- Both ratios are expressed as a percentage of revenue.
- A falling profit margin with a stable gross margin suggests poor control over expenses.
- These ratios are used to compare performance between different years or with competitors.
Quick check
- If a business has a gross profit margin of 60% and a profit margin of 10%, what does this suggest?2 marks