1. The Purpose of Business Activity
At its core, business activity is about satisfying people's needs and wants. A 'need' is something essential for survival, like food, water, and shelter. A 'want' is something we desire to have but is not essential for survival, like a smartphone or a holiday. The problem is that while our wants are unlimited, the resources available to produce goods and services to satisfy them are limited. This is known as 'scarcity'. Because of scarcity, choices have to be made. This leads to the concept of 'opportunity cost' – the value of the next-best alternative that is given up when making a choice. Businesses use four 'factors of production' to create goods and services: Land (natural resources), Labour (human effort), Capital (man-made resources like machinery and finance), and Enterprise (the skill and risk-taking of the entrepreneur who brings the other three factors together).
Key term
Examiner insight
Common pitfall
Worked example 13 marks
A government has a budget of $500 million. It can either build a new national hospital or upgrade the country's entire primary school system. The government chooses to build the hospital. Explain the opportunity cost of this decision.
- 1
- Identify the two alternatives: The government can either build a hospital or upgrade the school system.
- 2
- Identify the choice made: The government chose to build the hospital.
- 3
- Identify the alternative that was given up: The upgrade of the country's primary school system was not chosen.
- 4
- State the opportunity cost: The opportunity cost of building the hospital is the benefit that would have been gained from having an upgraded primary school system, such as improved education standards and better future workforce skills.
Recap
- Business activity exists to produce goods and services that satisfy customer needs and wants.
- The economic problem is that resources are scarce but wants are unlimited, forcing choices to be made.
- The four factors of production are Land, Labour, Capital, and Enterprise.
- Opportunity cost is the value of the next-best alternative foregone when a choice is made.
- Needs are essential for survival, while wants are non-essential desires.
Quick check
- List the four factors of production.2 marks
- Define 'scarcity' in one sentence.1 mark