Cambridge IGCSE0450

Business activity

Business Studies 0450 Chapter Notes

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Business activity - The purpose and nature of business activity
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1. The Purpose of Business Activity

At its core, business activity is about satisfying people's needs and wants. A 'need' is something essential for survival, like food, water, and shelter. A 'want' is something we desire to have but is not essential for survival, like a smartphone or a holiday. The problem is that while our wants are unlimited, the resources available to produce goods and services to satisfy them are limited. This is known as 'scarcity'. Because of scarcity, choices have to be made. This leads to the concept of 'opportunity cost' – the value of the next-best alternative that is given up when making a choice. Businesses use four 'factors of production' to create goods and services: Land (natural resources), Labour (human effort), Capital (man-made resources like machinery and finance), and Enterprise (the skill and risk-taking of the entrepreneur who brings the other three factors together).

Key term

Opportunity Cost: The benefit lost from the next best alternative that was not chosen when making a decision.

Examiner insight

Examiners look for a clear application of opportunity cost. Don't just define it; state precisely what was given up in the scenario provided.

Common pitfall

Confusing needs and wants. While a person needs food, they might want a specific brand of pizza – the pizza is the want, the food is the need.

Worked example 13 marks

A government has a budget of $500 million. It can either build a new national hospital or upgrade the country's entire primary school system. The government chooses to build the hospital. Explain the opportunity cost of this decision.

  1. 1
    1. Identify the two alternatives: The government can either build a hospital or upgrade the school system.
  2. 2
    1. Identify the choice made: The government chose to build the hospital.
  3. 3
    1. Identify the alternative that was given up: The upgrade of the country's primary school system was not chosen.
  4. 4
    1. State the opportunity cost: The opportunity cost of building the hospital is the benefit that would have been gained from having an upgraded primary school system, such as improved education standards and better future workforce skills.

Recap

  • Business activity exists to produce goods and services that satisfy customer needs and wants.
  • The economic problem is that resources are scarce but wants are unlimited, forcing choices to be made.
  • The four factors of production are Land, Labour, Capital, and Enterprise.
  • Opportunity cost is the value of the next-best alternative foregone when a choice is made.
  • Needs are essential for survival, while wants are non-essential desires.

Quick check

  1. List the four factors of production.2 marks
  2. Define 'scarcity' in one sentence.1 mark

2. Creating and Adding Value

Businesses do not just make things; they create 'value'. Value added is the difference between the selling price of a product and the cost of the raw materials and components bought in to make it. For example, a bakery buys flour, sugar, and eggs for $1, and sells the resulting cake for $10. The value added is $9. This added value is crucial because it is used to pay for other costs (like wages, marketing, and energy bills) and, hopefully, leave a profit for the owner. Businesses can increase their value added in two main ways: 1) Increasing the selling price without losing customers, often by building a strong brand image or adding unique features. 2) Reducing the cost of bought-in materials, perhaps by finding a cheaper supplier or using resources more efficiently.

Value Added = Selling Price - Cost of bought-in materials and components

Key term

Value Added: The increase in worth that a business creates by transforming inputs (bought-in materials) into outputs (the final product or service).

Examiner insight

High-scoring answers not only calculate value added correctly but can also explain *why* it is important for a business (e.g., it is the fund from which all other costs are paid and profit is derived).

Common pitfall

Confusing 'value added' with 'profit'. Profit is what is left after ALL costs (including wages, rent, marketing) have been deducted from revenue, whereas value added is calculated before these other costs are deducted.

Fun fact

Luxury brands like Rolex or Gucci are masters of adding value. The raw materials in a high-end handbag might be a fraction of its selling price; the rest is value added through design, branding, and perceived status.

Worked example 13 marks

'Chic Chairs Ltd' makes wooden chairs. Each chair sells for $150. The wood, screws, and varnish for one chair cost a total of $45. The business employs a skilled carpenter who is paid $20 per hour and it takes them two hours to make one chair. Calculate the value added for one chair.

  1. 1
    1. Identify the formula: Value Added = Selling Price - Cost of bought-in materials.
  2. 2
    1. Identify the selling price: The selling price is $150.
  3. 3
    1. Identify the cost of bought-in materials: The cost of wood, screws, and varnish is $45. Note: The labour cost ($20/hr) is a business expense paid *from* the value added, not a bought-in material cost.
  4. 4
    1. Calculate the value added: $150 (Selling Price) - $45 (Materials Cost) = $105.
  5. 5
    1. State the final answer: The value added per chair is $105.

Recap

  • Value added is the difference between the selling price and the cost of raw materials.
  • Value added is not the same as profit; other costs like wages and rent must be paid from it.
  • A business can increase value added by raising its price or lowering its material costs.
  • A strong brand or unique selling point (USP) can allow a business to charge a higher price and increase its value added.
  • Improving efficiency in the production process can reduce waste and lower material costs.

Quick check

  1. State two ways a business could increase its value added.2 marks

3. Sectors of Industry

All business activity can be classified into one of three sectors, which form the 'chain of production'. 1) The Primary Sector involves extracting or harvesting raw materials from the earth. This includes farming, mining, fishing, and forestry. 2) The Secondary Sector involves manufacturing and construction. It takes the raw materials from the primary sector and turns them into finished or semi-finished goods. Examples include car manufacturing, food processing, and house building. 3) The Tertiary Sector provides services to consumers and other businesses. This includes retail, banking, tourism, education, and healthcare. In developed economies like the UK, the tertiary sector is the largest and growing, while the primary and secondary sectors have declined in size, a process known as de-industrialisation.

Key term

Tertiary Sector: The part of the economy concerned with providing services rather than extracting raw materials or manufacturing goods.

Examiner insight

Examiners expect you to use application in your answers. When asked to identify a sector, don't just state 'secondary sector'; explain *why* by linking it to the business activity described in the case study (e.g., 'it is in the secondary sector because it manufactures cars').

Fun fact

In the UK, over 80% of the workforce is employed in the tertiary sector, compared to less than 10% in the secondary sector and around 1% in the primary sector, showing the huge shift to a service-based economy.

Worked example 16 marks

A company called 'Farm2Table' owns a farm that grows wheat, a factory that bakes the wheat into bread, and a chain of cafes that sells sandwiches made with the bread. Identify and explain the business activities in each of the three sectors of industry.

  1. 1
    1. Primary Sector: The farm that grows wheat is in the primary sector. This is because it involves the extraction/harvesting of a natural resource (wheat) from the land.
  2. 2
    1. Secondary Sector: The factory that bakes bread is in the secondary sector. This is because it is a manufacturing process, converting a raw material (wheat) into a finished good (bread).
  3. 3
    1. Tertiary Sector: The chain of cafes that sells sandwiches is in the tertiary sector. This is because it is providing a service (food service and retail) directly to the final consumer.

Recap

  • The Primary sector extracts raw materials (e.g., farming, mining).
  • The Secondary sector manufactures goods from raw materials (e.g., car factory, builder).
  • The Tertiary sector provides services (e.g., banking, retail, hairdressing).
  • The three sectors are linked in the 'chain of production'.
  • In developed countries, the tertiary sector is usually the largest employer.

Quick check

  1. In which sector of industry does a software development company operate? Explain your answer.2 marks

4. Measuring Business Size

There is no single perfect way to measure the size of a business. Different methods can give different results, so it's often best to use a combination. The main methods are: 1) Number of employees: Simple to calculate, but a firm using lots of machinery (capital-intensive) might be huge but have few employees. 2) Revenue (or Turnover): The total value of sales made over a period. This is a good measure of scale, but doesn't indicate profitability. 3) Capital Employed: The total value of all long-term finance invested in the business. This is useful for comparing firms in the same industry, especially capital-intensive ones. 4) Market Share: The percentage of a total market's sales that one business has. A firm with a high market share is a leader in its market, regardless of its absolute size. For example, a local bakery might have a 90% market share of its village, but its revenue is tiny compared to a national supermarket.

Market Share (%) = (Firm's Sales / Total Market Sales) x 100

Key term

Market Share: The proportion of total sales in a particular market that is controlled by a single business, expressed as a percentage.

Common pitfall

Assuming that the business with the highest revenue is always the 'best' or most successful. A business could have very high revenue but even higher costs, making it unprofitable.

Worked example 14 marks

Two businesses in the pizza delivery market provide the following data for last year:

  • Pizza Giant plc: Revenue $500m, 15,000 employees.
  • Perfect Pizza Ltd: Revenue $600m, 12,000 employees.

Using the data, which business is larger? Justify your answer.

  1. 1
    1. Compare using Revenue: Perfect Pizza Ltd has higher revenue ($600m) than Pizza Giant plc ($500m). By this measure, Perfect Pizza is larger.
  2. 2
    1. Compare using Number of Employees: Pizza Giant plc has more employees (15,000) than Perfect Pizza Ltd (12,000). By this measure, Pizza Giant is larger.
  3. 3
    1. Conclude with justification: There is no definitive answer. If size is measured by sales value, Perfect Pizza Ltd is larger. However, if size is measured by the number of people it employs, Pizza Giant plc is larger. This shows that different measures of size can lead to different conclusions. Perfect Pizza may be more efficient or use more technology, generating more revenue with fewer staff.

Recap

  • Business size can be measured by number of employees, revenue, capital employed, or market share.
  • No single method of measurement is perfect; each has advantages and disadvantages.
  • A capital-intensive business may have high revenue but few employees.
  • Market share shows a firm's size relative to its competitors in the same market.
  • When comparing businesses, it is best to use more than one method of measurement.

Quick check

  1. A firm has sales of $2 million in a market where total sales are $10 million. Calculate its market share.2 marks

5. Private Sector and Public Sector

Business organisations can be divided into two main sectors based on their ownership and objectives. The Private Sector consists of businesses owned and controlled by private individuals or groups. Their main objective is usually to make a profit. This sector includes a huge variety of businesses, from small local sole traders to large multinational corporations. The Public Sector consists of organisations owned and controlled by the government (at local or national level). Their main objective is not profit, but to provide essential goods and services to the public that might be underprovided or unaffordable if left to the private sector. Examples include state schools, the National Health Service (in the UK), the police force, and public parks. Some organisations, known as public corporations (e.g., BBC), are owned by the government but are run more like commercial businesses.

Key term

Public Sector: The part of the economy that is owned and controlled by the government rather than private individuals.

Examiner insight

Examiners reward answers that can explain *why* an organisation is in a particular sector, linking ownership to its main objective.

Fun fact

Some countries have 'privatised' industries that used to be in the public sector, like telecommunications or electricity, by selling them to private individuals and companies. The reverse process, 'nationalisation', is when a government takes a private industry into public ownership.

Worked example 14 marks

Identify whether the following organisations are in the public or private sector, and state their likely main objective:a) A local hairdressing salon owned by an individual.b) A state-funded primary school.

  1. 1

    a) The hairdressing salon is in the private sector. It is owned by a private individual. Its likely main objective is to make a profit for the owner.

  2. 2

    b) The state-funded primary school is in the public sector. It is owned and controlled by the government. Its main objective is to provide education to children in the community, rather than to make a profit.

Recap

  • The private sector is owned by individuals and its main aim is usually profit.
  • The public sector is owned by the state (government) and its main aim is to provide a service.
  • A sole trader, partnership, and limited company are all examples of private sector businesses.
  • A state school, hospital, and the police force are examples of public sector organisations.
  • Some services are provided by the public sector because they would be unprofitable for private firms to run.

Quick check

  1. What is the main objective of most private sector businesses?1 mark
  2. Give two examples of organisations found in the public sector.2 marks

End-of-chapter exercise

Test yourself on the whole chapter. Work through these before moving on.

  1. Explain the difference between a need and a want, using an example for each.4 marks
  2. A furniture maker buys wood for $50 and sells the finished table for $250. Labour and other costs amount to $120. Calculate the profit and the value added.4 marks
  3. Identify the three sectors of industry and give an example of a business in each.3 marks
  4. Explain two reasons why using the 'number of employees' might be a misleading way to measure the size of a business.4 marks
  5. Distinguish between a private sector business and a public sector organisation.4 marks
  6. An entrepreneur is deciding whether to open a coffee shop or a bookshop. She chooses the coffee shop. Explain the concept of opportunity cost in relation to her decision.3 marks
  7. Analyse two ways a car manufacturer could increase the value it adds to its vehicles.6 marks
  8. Explain what is meant by 'de-industrialisation' and outline one potential consequence for a country's economy.4 marks
  9. A business has revenue of $5 million and capital employed of $20 million. A competitor has revenue of $6 million and capital employed of $15 million. Evaluate which business is 'larger'.6 marks
  10. Do you think a hospital should be run by the public sector or the private sector? Justify your answer.6 marks

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