1. The Core Concept of Opportunity Cost
In economics, we learn that wants are unlimited, but the resources (like time, money, and materials) to satisfy them are limited. This is called scarcity. Because of scarcity, we are forced to make choices. Every time you make a choice, you have to give something up. Opportunity cost is the value of the next best alternative that you chose not to take. It's not just about money; it's the real cost of any decision. For example, if you have £10 and you choose to buy a book, the opportunity cost is the pizza you could have bought instead. It's the 'what if' or the 'next best thing' you sacrificed.
Key term
Examiner insight
Common pitfall
Worked example 12 marks
A student has £10 and can't decide whether to go to the cinema or go bowling. Both activities cost £10. The student chooses to go to the cinema. What is the opportunity cost of this decision?
- 1
Step 1: Identify the choice made. The student chose to go to the cinema.
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Step 2: Identify the alternative(s) foregone. The student gave up the chance to go bowling.
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Step 3: Determine the 'next best' alternative. In this simple case, bowling is the only other option presented, so it is the next best alternative.
- 4
Step 4: State the opportunity cost. The opportunity cost of going to the cinema is the enjoyment and experience the student would have gained from going bowling.
Worked example 23 marks
A social club sold raffle tickets for $10 each. The prize was $250. A student bought one ticket but did not win. What is the opportunity cost to the student of buying the ticket?
- 1
Step 1: Identify the cost of the decision. The student spent $10 on a ticket.
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Step 2: Identify what was given up to make this purchase. The student gave up the ability to spend that $10 on something else.
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Step 3: The opportunity cost is the value of the next best thing that could have been purchased with the $10. This could be a meal, a book, or two cinema tickets, for example.
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Step 4: State the opportunity cost. The opportunity cost is not the $10 itself, but what the student could have bought with that $10.
Recap
- Scarcity means resources are limited but wants are unlimited.
- Scarcity forces us to make choices.
- Every choice involves a cost.
- Opportunity cost is the value of the next best alternative given up.
- This 'cost' is the benefit you would have received from the alternative choice.
Quick check
- What two fundamental economic concepts lead to the existence of opportunity cost?2 marks