1. Understanding Supply and the Supply Curve
Supply refers to the quantity of a good or service that producers are willing and able to offer for sale at various prices over a specific period. The fundamental principle is the 'Law of Supply', which states that, ceteris paribus (all other things being equal), as the price of a product rises, the quantity supplied of that product will also rise. This positive relationship exists because higher prices provide a greater profit incentive for firms to produce more. The supply curve is a graphical representation of this relationship, showing quantity supplied on the x-axis and price on the y-axis. It slopes upwards from left to right, visually demonstrating that producers will supply more at higher prices.
Key term
Examiner insight
Common pitfall
Worked example 14 marks
The table shows the market supply schedule for silver-plated tankards. Plot the market supply curve on a graph. Label the axes and the curve correctly.
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Step 1: Draw the axes. Label the vertical (Y) axis 'Price ($)' and the horizontal (X) axis 'Quantity Supplied per month'.
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Step 2: Choose a suitable scale for both axes. The price axis should go up to at least $20, and the quantity axis up to at least 1,600.
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Step 3: Plot the points from the supply schedule. For example, the first point is at a price of $20 and a quantity of 1,600. The second is at $16 and 1,100, and so on.
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Step 4: Join the plotted points with a line or a smooth curve.
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Step 5: Label the resulting curve 'SS' to represent the market supply curve.
Recap
- Supply is the willingness and ability of producers to sell a product.
- The Law of Supply states that price and quantity supplied have a positive relationship.
- Higher prices increase the potential for profit, encouraging firms to supply more.
- The supply curve is a graph that slopes upwards from left to right.
- A supply schedule is a table showing the quantity supplied at different prices.
Quick check
- State the Law of Supply.1 mark
- Why does the supply curve typically slope upwards?2 marks